Monday, February 28, 2011

Lady Gaga 'Born This Way' Producer 'Blown Away' By Video

Fernando Garibay marvels to MTV News at how Gaga has combined 'the imagery, the dance' and the song's message.
By Jocelyn Vena


Lady Gaga
Photo: Kevin Winter/Getty Images

On Monday (February 28), Lady Gaga released the video for "Born This Way." In the Nick Knight-directed clip, she explores a new life form that doesn't judge and certainly doesn't hate. Full of trippy alien-birth scenes, many costume changes and even an appearance by a unicorn, the video is Gaga's "manifesto" on embracing people of all types.

The video — styled by Nicola Formichetti and choreographed by Laurieann Gibson — is essentially a visual representation of Gaga's dance anthem about celebrating our differences. The song was co-produced by Gaga, White Shadow and Fernando Garibay, and Garibay stopped by the MTV News offices on Monday afternoon to talk about the new clip.

"Well, I've seen pieces. We were privy to watching her make the video and stuff, and as we were watching her do the choreography and everything, we were just blown away, of course," he said. "It's amazing. Her talent, I mean, she's so talented, but in combining the imagery, the dance and how it's expressed with the song is truly amazing."

Garibay was so "blown away" he reiterated that he was still processing the dark, rainbow-colored clip. "I'm still blown away by it. I saw it this morning and I was like, 'Wow.' "

Gaga seems to push the boundaries with each video, redefining what it means to be a pop star. And according to Garibay, that's just Gaga.

"I can't really speak for her but what I've noticed is, yeah, she's extremely conscious of these things," he explained. "You have to be for that ... level of artistic expression; you really have to know yourself and be confident of the message you're going to portray, and it's very genuine to her."

What did you think of the "Born This Way" video? We want to hear from you in the comments section!

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Source: http://www.mtv.com/news/articles/1658892/lady-gaga-born-this-way-video.jhtml

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